Introducing The Watershed
The Watershed is a collaborative newsprint publication between The Usual and Patagonia to celebrate the joy of simple fly fishing, healthy rivers, dam busting, and sustainably sourced food. The Watershed features Patagonia founder Yvon Chouinard, Patagonia fly fishing ambassador April…
Scramble Magazine Is Out Now!
We are pleased to announce the inaugural issue of Scramble—an homage to the outdoors. A collaboration between Range and The Usual, this new print edition celebrates adventure, exploration and the natural world through a youthful, irreverent lens. The title “Scramble”…
Introducing: The Drift
We’re excited to announce the launch of The Drift, our collaborative newsprint publication with Patagonia to celebrate all things snow. Issue 1 features Patagonia ski and snowboard ambassadors Caroline Gleich, Josh Dirksen, Gerry Lopez, Kye Petersen, Liz Daley, Pep Fujas,…
Worn Wear, the Antidote to Black Friday
As an antidote to Black Friday, our friends at Patagonia recently released Worn Wear, a brilliant short film to share the stories of Patagonia customers and their beloved Patagonia gear that has stood the test of time. Worn Wear is an exploration…
One Year Later, Remembering Hurricane Sandy
One year ago today, Hurricane Sandy blasted the East Coast, leaving a trail of devastation in its wake. On this anniversary, we look back at our feature “Sandy From Afar’ in The Usual x Patagonia issue 4.
The Usual in Canvas Magazine
We were stoked to be profiled in the ‘Draw your Life’ issue of Canvas Magazine. They swear they wrote about Emily’s illustrations and The Usual, but it’s in Japanese and based on the photos they chose of Emily, the text…
METALLICA: James Hetfield on Metal and Muscle Cars
Editor’s note: this interview was part of the magazine we created in collaboration with Metallica. click here to read the whole issue. Interview: Arye Dworken Sometimes Metallica plays smaller venues to promote an album, other times you’re at the largest venues known…
Spotlight: Chris Burkard
Climbing takes teamwork, especially when it comes to documenting the adventure. Chris’ image perfectly captures the moment when climber and photographer are aligned; with light, landscape, and emotion acting as collaborators for the perfect shot. Chris also recently won a…
Living Legend: Patagonia’s Lynn Hill
Before the masses even knew about climbing, Detroit-born Lynn Hill was a pioneer. The Patagonia ambassador revolutionized the way people ascended mountains, and the notion of who could go up and down them, demanding equal pay and treatment for females…