Worn Wear, the Antidote to Black Friday

As an antidote to Black Friday, our friends at Patagonia recently released Worn Wear, a brilliant short film to share the stories of Patagonia customers and their beloved Patagonia gear that has stood the test of time. Worn Wear is an exploration of quality — in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico, a family’s maple syrup harvest in Contoocook, Vermont, an organic farm in Ojai, California and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.

Watch the film: http://wornwear.patagonia.com
Watch the trailer:

#WornWear   #BetterThanNew    #AntiBlackFriday