The Usual Issue 5 Out Now
Montauk’s favorite beach read is back. The Usual, a celebration of summer and homage to the east end is launching Issue 5, available at The Surf Lodge, Montauk; Lightning Bolt, LA; and J.Crew stores in New York and the Hamptons….
One Year Later, Remembering Hurricane Sandy
One year ago today, Hurricane Sandy blasted the East Coast, leaving a trail of devastation in its wake. On this anniversary, we look back at our feature “Sandy From Afar’ in The Usual x Patagonia issue 4.
The Usual in Canvas Magazine
We were stoked to be profiled in the ‘Draw your Life’ issue of Canvas Magazine. They swear they wrote about Emily’s illustrations and The Usual, but it’s in Japanese and based on the photos they chose of Emily, the text…
Patagonia Bowery Surf Store Opening Party Tuesday, October 15!
We can’t wait for next Tuesday, October 15 for Patagonia Surf Bowery opening party! Join us for the festivities and benefit for Waves for Water, and get your free copy of The Usual x Patagonia’s surf edition. 313 Bowery @…
Don of the Dirtbags: An Interview With Yvon Chouinard
Yvon Chouinard has been wearing the same flannel shirt for 20 years. The 74-year-old conservationist, out-of-the-box thinker, athlete and craftsman is also anti-consumerism, always pushing Patagonia, the company he founded, to find solutions to the global environmental crisis. Below, we asked Chouinard what he thinks…
Uncharted Waters – The Personal History of Wayne Lynch
Excited to see the premiere of Wayne Lynch documentary next week in NYC! From the press release: Directed by Craig Griffin, Uncharted Waters is a feature length documentary about legendary Australian surfer Wayne Lynch. It traces his upbringing in the seaside town of…
Mantauk: Dispatches from our Therapist
When we’re in Montauk, we’re at Jimmy Goldberg’s—the best, and only ding repair in town—more often then we’re actually in the water. It was no surprise, then, that in the hours we spent watching our boards get bandaged back to life,…