The Usual is a creative team with a penchant for culture and the outdoors. We specialize in smart, irreverent branded content.

Best friends, business partners and creators of The Usual.

Yasha Wallin

Yasha Wallin is an editor and writer based in Berlin and New York City. She’s written about art, design, travel and sustainability Style.com, Guardian UK, Art in America, Interview, Flaunt, Hollywood Reporter, A Hotel Life and more. Most recently she was GOOD Magazine’s creativity curator and as a copy writer, she works with a variety of fashion, design, and travel clients.

Emily Anderson

With a background in both the Art and Advertising worlds, the New York City and Montauk-based art director, designer and illustrator now creates campaigns and identities for brands ranging from Fortune 500 companies to start-ups.