The Usual is a creative community with a penchant for culture and the outdoors. We specialize in smart, irreverent branded content.

Best friends, business partners and creators of The Usual.

Yasha Wallin

Being a New York City and Berlin-based writer and editor, she´s currently GOOD Magazin´s Creativity Ambassador. She´s written about art, fashion, travel and young Hollywood for everyone from Flaunt Magazine, Guardian UK, Interview Magazine and Paper Magazine.

Emily Anderson

With a background in both the Art and Advertising worlds, the New York City and Montauk-based art director, designer and illustrator now creates campaigns and identities for brands ranging from Fortune 500 companies to start-ups.