The Usual began as a seasonal “love letter to Montauk,” focusing on the people and places that make the easternmost tip of Long Island so special. Printed on newsprint, we tell the story of summer with photo essays, interviews and featured columns.
Past issues have included Ben Watts, Purple Magazine’s Rachel Chandler, designers Cynthia Rowley and Rogan, wave riding pioneer Tom Curren, Red Hot Chili Peppers’ drummer Chad Smith, “gonzo” surf legend/memoirist Allan Weisbecker, daughter of music royalty Savannah Buffett, playwright Edward Albee and bands the Cults and The Postelles. Additional contributions include Bethany Mayer, Jimmy “Is My Board Done Yet?” Goldberg, Joni Sternbach, David Matterhorn, Ken Miller, Seth Herzog, Jim Lee, Phil Winser and Ben Towill of Fat Radish, Will Adler, Glenn Glasser, Joe Curren and Hannibal Buress.
We are Yasha Wallin and Emily Anderson. Best friends, business partners and creators of The Usual. We combined our love for surfing, the outdoors and the Montauk community to create a collectible publication that would reflect this spirit. For more information or to request an issue please contact us at email@example.com.
Yasha Wallin (Editor)
Yasha Wallin is a New York City and Berlin-based writer and editor.
She’s currently GOOD Magazine’s Creativity Ambassador. She’s written about art, fashion, travel and young Hollywood for everyone from Flaunt Magazine, Guardian UK, Interview Magazine and Paper Magazine. She’s covered the dark side of fashion during Sweden’s cold, bleak winter for a three part series on Hintmag.com. She’s earned cover stories with Malibu Magazine for her profiles of Academy Award nominated actress Jennifer Lawrence and Eva Green; and she’s previewed some of the most popular international art fairs and biennials for Art in America, Style.com and the Hollywood Reporter.
As editor of the irreverent Jewish humor magazine Heeb, Wallin exhausted every joke there is to make about a bagel, and once made David Sedaris belly laugh. Her journey to New Zealand to ride the waves that spawned the movie Endless Summer also inspired her to co-create the collectible publication The Usual.
Emily Anderson (Creative director)
Emily Anderson is New York City and Montauk-based art director, designer and illustrator.
With a background in both the New York Art and Advertising worlds, she now creates campaigns and identities for brands ranging from Fortune 500 companies to start-ups. Clients range from The Coca-Cola Company, Lightning Bolt USA, NASCAR to all the top pharma companies. By night she works on a plethora of projects including recently designing Sam Talbot’s first cookbook; branding Heidi Klum’s personal trainer; creating restaurant La Bodega’s identity; and making the magazine for Mike D’s curated show at LA MOCA. She’s currently working on illustrating a cocktail recipe book; creating the identity and packaging for a new haircare line; and working on a top-secret project combining all her favorite things…
Before moving to New York, Emily spent winters as a ski guide in the Espace Killy, France. She filled the gap it left with surfing which swiftly became an obsession. She has surfed in exotic locations such Hawaii, Indonesia, Mexico, and Puerto Rico, but swears that nothing beats putting on her 5mm wettie in the snow at Dirt Lot, Montauk, and surfing with her friends.