Introducing The Watershed
The Watershed is a collaborative newsprint publication between The Usual and Patagonia to celebrate the joy of simple fly fishing, healthy rivers, dam busting, and sustainably sourced food. The Watershed features Patagonia founder Yvon Chouinard, Patagonia fly fishing ambassador April…
Introducing: The Drift
We’re excited to announce the launch of The Drift, our collaborative newsprint publication with Patagonia to celebrate all things snow. Issue 1 features Patagonia ski and snowboard ambassadors Caroline Gleich, Josh Dirksen, Gerry Lopez, Kye Petersen, Liz Daley, Pep Fujas,…
Worn Wear, the Antidote to Black Friday
As an antidote to Black Friday, our friends at Patagonia recently released Worn Wear, a brilliant short film to share the stories of Patagonia customers and their beloved Patagonia gear that has stood the test of time. Worn Wear is an exploration…
Spotlight: Chris Burkard
Climbing takes teamwork, especially when it comes to documenting the adventure. Chris’ image perfectly captures the moment when climber and photographer are aligned; with light, landscape, and emotion acting as collaborators for the perfect shot. Chris also recently won a…
Patagonia Bowery Surf Store Opening Party Tuesday, October 15!
We can’t wait for next Tuesday, October 15 for Patagonia Surf Bowery opening party! Join us for the festivities and benefit for Waves for Water, and get your free copy of The Usual x Patagonia’s surf edition. 313 Bowery @…
Living Legend: Patagonia’s Lynn Hill
Before the masses even knew about climbing, Detroit-born Lynn Hill was a pioneer. The Patagonia ambassador revolutionized the way people ascended mountains, and the notion of who could go up and down them, demanding equal pay and treatment for females…